Crewneck Sweatshirts

Description: From Flushing to Manhattan, if you rode the 7 train through Corona, you know the grit and culture of Queens. We brought that raw street energy to life with bold graffiti-styled Corona typography and a high-powered flaming 7 express logo. Wear your roots loud and represent the World's Borough.

Description: Highlighting the power of your voice. Re-imagining classic video game culture through the lens of street art and advocacy, the ACTIVISM tee is built for those who turn up the volume when others stay quiet. Real street heritage meets pure message. Game Over for Staying Silent

Description: Tag the City. Reclaiming an iconic staple of New York graffiti culture. This tee merges the classic "Hello My Name Is" sticker with a heavy-hitting United Five tag and the NYC skyline silhouette. Raw, authentic, and built for those who appreciate real hip-hop and street art history.

Description: COMPADRE. More than a friend, that’s family. Dripping in classic West Coast typography, this tee blends Latin heritage with legendary hip-hop flavor. Built for the real ones who hold down the crew.

Description: **Celebrate the iconic Brooklyn Bridge** and the historic industrial charm of DUMBO with this stylish t-shirt. Featuring a unique design that pays homage to one of Brooklyn's most beloved landmarks, this tee is perfect for representing your hood with pride. Made from premium, soft fabric, it offers both comfort and durability, making it ideal for everyday wear or special outings. **Get yours today and showcase your Brooklyn pride**—embrace the rich history and vibrant culture of DUMBO while standing out in style!

Description: The song “C.R.E.A.M.” by Wu-Tang Clan, which stands for “Cash Rules Everything Around Me,” is a powerful reflection on the influence of money in the lives of the group’s members. Released in 1994 as part of their debut album Enter the Wu-Tang (36 Chambers), the song delves into the harsh realities of growing up in poverty and the lengths people go to in order to survive.

Description: Jay-Z’s merchandise sales reflect his iconic status in the music industry and his influence on pop culture. His lyrics often emphasize his success and luxurious lifestyle, making his merchandise highly sought after by fans. For instance, in “Lost One,” he raps, “I check cheddar like a food inspector,” highlighting his business acumen. In “Empire State of Mind,” he boasts, “I drive the hottest cars, New York has ever seen,” showcasing his lavish lifestyle. These lines encapsulate the essence of Jay-Z’s brand: a blend of entrepreneurial spirit and opulence. His merchandise, from clothing to accessories, embodies this ethos, allowing fans to connect with his journey and success. Are you a fan of Jay-Z’s music or his business ventures?